Best UGC Marketing Tools for 2026: Review and Comparison
24.01.2026
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By 2026, UGC marketing is no longer an optional add-on to paid acquisition. For many brands, it has become a core growth channel as ad
A marketing automation tool for turning your users into a scalable sales force.
💡 Launch an ambassador program to scale sales through UGC, lead acquisition, and retention.
💡 Reduce Acquisition Cost (CAC) by turning users into engaged brand advocates.
💡 Maximize LTV & Retention by rewarding customers with your own brand currency.
💡 Boost your SEO and AI visibility with authentic user-generated content (UGC) & social proof.
💡 Launch an ambassador program,
💡 Reduce Acquisition Cost (CAC),
💡 Maximize LTV & Retention,
💡 Boost your SEO and AI visibility.
Create simple, step-by-step marketing tasks and instructions that guide users to promote your brand through posts, comments, reviews, and shares.
Unlike typical referral programs, with Viralby, your users know exactly what to do to promote your business.
Launch your own branded currency – like airline miles, but for your business.
Viralby makes it easy: simply name your currency, define a reward value for tasks, and use it to incentivize user actions. Your branded currency binds your customers to your service, driving loyalty, retention, and repeat purchases.
By helping you with promotion, users earn and spend your brand currency on your benefits – discounts, bonuses, gifts, merch, and your products. This is a powerful anchor! You get both lead generation and retention.
Viralby makes this process very easy – no coding required.
Example:
💡 Simple tasks your customers can easily do to promote your brand online.
Example:
💡 You set the reward amount. Viralby tracks and verifies task completion automatically.
Example:
💡 Custom perks keep your customers engaged and loyal.
Specify your brand, website and and give your branded currency a name. That’s it - your campaign space is ready.
Create a set of marketing tasks, rewards and benefits for your customers. Use ready-made templates or create your own using the wizard. Customize your branded landing page in our ultra-simple editor - no coding needed. Launch your first campaign in under 10 minutes.
Share your campaign link to onboard your customers. Users complete tasks, earn your branded currency, Users complete tasks, earn your branded currency, and redeem it for valuable perks. Viralby automatically verifies submissions (optional).
Many sites block referral links, view them as harmful, and delete referral content.
In a typical referral program, the affiliate’s rewards are delayed and uncertain, leading to little motivation.
Usually, your customer lacks marketing expertise and is unsure how or what to publish for mutual profit.
As a consequence, your users don’t get involved in your standard affiliate program, and don’t bring in new customers.
Your users can now use “referral nicknames”, indistinguishable from a regular username, instead of referral links when publishing promotional content. This eliminates deletion or pessimization of their publications.
Your clients are rewarded immediately for completing your viral assignments upon execution and quality assurance.
Your clients have detailed and clear instructions for each viral task – how to make content about you, where and how to publish it.
Your site’s ranking in search results relies on how often other sites mention and link to it. Purchasing links is costly and not effective.
The link mass and mentions of your brand should be constantly replenished and grow. This can only be achieved by a large number of users and only on a regular basis.
Search engines change ranking rules regularly, but the frequency of mentions of your brand and website will always remain a key factor.
It is impossible to get significant organic search traffic without numerous “white” mentions of your website or brand.
You provide all your clients with a convenient and clear tool for regular publication of positive reviews, recommendations, articles, videos about your company or product.
You get exponentially growing direct and referral traffic of new customers coming through a stream of viral publications from your old and new customers.
You get an increase in organic search traffic by improving your site’s position in search engines, and through increasing mentions of your brand, product and website
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