Articles and guides: sales growth, viral UGC-marketing, customer acquisition, loyalty programs

Traditional marketing is becoming more expensive while trust in advertising continues to decline. This is especially noticeable in B2B, SaaS, and education, where decision cycles

Paid traffic is still an essential part of modern marketing, but its economics are changing. Search ads, paid social, and display campaigns are becoming more

Many companies understand the value of customer-created content, but struggle to turn it into a working system. UGC marketing often looks chaotic from the outside.

Traditional advertising is becoming more expensive while delivering weaker results. Audiences are overloaded with ads and have learned to ignore even well-produced campaigns. At the

At some point, almost every online store hits the same wall. Advertising costs keep rising, margins shrink, and sales growth slows down. Increasing the ad

Advertising costs continue to rise across almost every industry. At some point, many businesses reach a limit where spending more brings smaller and smaller returns.